Louis Choquet
Founder, Pharelia
About Louis
At Pharelia, Louis defines priorities, coordinates the work and tracks its progress with your team.
His articles cover content strategy, technical SEO and visibility in AI answers. They explain methods, sources and limits that help inform your decisions.
Areas of expertise
- Content strategy
- Technical SEO
- AI visibility and GEO
- Content production and optimization
Work presented by Pharelia
These published case studies describe Pharelia’s work and its scope.
Latest articles
XML sitemap: how to create, structure and submit one
Discover how to create and submit an XML sitemap to improve your site's indexing. Follow our practical steps and tips!
SEO rank tracking: a method for managing Google performance in 2026
Master SEO rank tracking in 2026: choose your keywords, set a tracking schedule, and trigger strategic actions.
Cloudflare vs CloudFront: which CDN should you choose for your architecture?
Discover which CDN to choose between Cloudflare and CloudFront for your specific multi-cloud or AWS needs, for optimal performance.
Perplexity SEO: a guide to earning AI citations
Discover how to optimize your SEO on Perplexity with essential steps to ensure page visibility and improve your citations.
Notion SEO: templates and a checklist for indexing your pages
Discover how to optimize SEO on Notion with our templates and checklist. Learn to overcome its limitations and improve indexing.
Breadcrumb schema: a JSON‑LD implementation guide
Discover how to implement breadcrumbs in JSON-LD to optimize SEO and improve navigation on your website.
Webflow SEO: a practical guide for marketing managers
Discover how to optimize SEO on Webflow to improve your visibility. Learn to avoid common mistakes and structure your CMS collections.
JavaScript SEO: the technical guide to getting your pages indexed correctly
Master SEO for your JavaScript pages to improve indexing. Follow our technical guide to optimize your visibility.
Framer SEO: a technical and editorial guide for 2026
Learn how to optimize SEO on Framer with this practical guide. Avoid common mistakes and improve your site's indexing.
Appearing in Google's “People Also Ask” results
Discover how to optimize your answers to appear in Google's People Also Ask results. Follow our practical tips today!
Consent Mode v2: technical guide and GDPR compliance
Learn how consent mode v2 optimizes your GDPR compliance and maximizes the effectiveness of Google Ads and GA4. Take action now!
E-commerce SEO: a 30/90/180-day roadmap
Discover the e-commerce SEO roadmap: optimize your store in 30, 90 and 180 days to increase traffic and online sales.