Technical audits and content for your online store.
Pharelia combines technical SEO audits with editorial work across your catalogue: categories, product pages and guides. We prepare fixes and content, then check published pages.
From selection criteria to the right product.
A guide explains the differences. A category presents relevant models. The product page lets shoppers check the details before buying.
Guide:
explain selection criteria
Category:
present products by use
Product page:
specify features and conditions
From audit to catalogue pages.
Pharelia prepares the work. Your contact confirms product information.
- 01
Audit
Crawling, indexing, filters and buying searches.
- 02
Prepare
Copy, links and fixes for priority pages.
- 03
Publish
Fixes and content implemented by Pharelia or your developer, according to the agreed role.
- 04
Improve
Public page checks, changes to the range and available data.
Three ways to make your catalogue more useful.
Search research, content and technical work address the same pages.
Which pages should engines explore?
Structure categories
We audit filters, crawling and pagination, then prepare fixes, category copy and useful links.
- Use
- To confirm
- Specifications
- To confirm
- Availability
- To confirm
Clarify product pages
We prepare descriptions and specifications from your data, including variants and conditions to confirm.
- Buying guides
- Categories
- Product pages
Help shoppers choose
We produce guides explaining buying criteria and linking to the relevant categories and products.
An evolving range. Content to maintain.
The audit examines indexing, filters, pagination and product pages. We connect fixes to categories and product pages that also need editorial work.
Copy, specifications and guides use your product data and follow changes to the range. Scope accounts for the platform, access and agreed markets.
Where should the work focus?
We examine pages and data before adding more content.
Categories that match buying searches.
Useful filters with distinct, stable pages.
Reliable specifications for comparing products.
Links between guides, categories and product pages.
Priorities depend on the range, the platform and the available product data.
Search visibility does not decide the purchase.
Price, stock and checkout also matter in the customer’s choice.
- No Google ranking or appearance in an AI answer is guaranteed.
- Your team confirms product specifications and conditions.
- Purchase tracking depends on data, consent and attribution.
Your questions about e-commerce SEO and GEO.
Do you combine technical audits with content creation?
Yes. The audit guides fixes and work on categories, product pages and guides. We apply agreed changes or support your developer, then check the pages.
Should all filters be indexed?
No. We select filters that answer a useful search and can provide a distinct, stable and accessible page.
Can you enrich our product pages?
Yes, using reliable data and your catalogue rules. You approve the specifications and conditions shown.
Can we track sales from organic search?
We use the tracking available. Visits, purchases and attribution rules remain distinct so a whole sale is not credited to one touchpoint without supporting evidence.