Ongoing SEO and GEO support for your website.
Pharelia handles strategy, content and useful website fixes. We run this work continuously, with a bespoke scope and a contact who follows progress with your team.
01Choose useful topics
02Organize and produce
03Publish and improve
Your knowledge. A process we run together.
Connect editorial decisions with the work.
A list of topics will not keep a website moving. You need to gather sources, write, review, publish and revisit pages as needs change.
We run that process with your team. Your business knowledge informs the content; Pharelia organizes and delivers the work agreed for the engagement.
When should you bring in Pharelia?
You need delivery capacity as well as recommendations.
Your experts know the answers but lack time to publish them.
Recommendations pile up without anyone to implement them.
Your website or offers change and pages need to keep up.
You need support that can work with your team or existing partners.
Build, produce and improve your content.
We combine the services your team needs. The scope can cover one website or several entities, with website development and technical SEO where needed.
See how the work connects- 01
Set the strategy
Study customer searches, choose pages and prepare briefs. The roadmap puts the work in order.
Strategy - 02
Build content operations
Bring sources, guidelines and reviews together. We build the AI workflows and checks that support production.
Our support - 03
Produce and publish
Write, review and prepare content for your CMS. Your team’s feedback helps refine the copy before publication.
Content - 04
Optimize existing pages
Update content, structure and internal links. We track the pages we work on to choose the next improvements.
Content optimization
Louis Choquet, your contact at Pharelia.
You work directly with Louis to set priorities, coordinate the work and review its progress.
Your business knowledge guides the content.
We organize questions and feedback so your knowledge can inform the copy. Those conversations also help improve guidelines and future content.
- Your team provides sources and context.
- Pharelia prepares content and gathers open questions.
- Designated reviewers check what represents your business.
- Feedback informs the guidelines and the next round of work.
These conversations refine content throughout the engagement.
A process shaped around your team.
Cadence, budget and tools follow the work your website actually needs.
- The scope can cover part of the work or a broader ongoing engagement.
- Your teams and partners keep the responsibilities agreed during scoping.
- Custom dashboards or tools can be built when needed.
- Access, deliverables and tracking arrangements are specified in the proposal.
- 01
Set priorities
Goals, pages, topics and scope.
- 02
Collect business decisions
A subject expert and focused questions to use your specialists’ time well.
- 03
Follow the work
Progress, versions to review and dependencies to resolve.
- 04
Adjust the next steps
New offers, sales feedback and available data help redirect the work.
Teams that have trusted us with their projects.
Explore the initial needs and the work described in our case studies.
How would we work with your team?
Who is Pharelia for?+
Business leaders and marketing teams who want us to handle content strategy, production or operations. We adapt the process to your team, across one website or several entities.
What do you handle with AI?+
We build and run workflows for research, preparation and production. Sources, guidelines and checks are agreed with you; Pharelia remains responsible for the work included in the engagement.
Can we keep our current agency or team?+
Yes. We agree responsibilities for strategy, writing, fixes and publishing. You can entrust part of the process to us or a broader scope.
How do we track the work?+
Reporting shows completed work, available evidence and next actions. A custom dashboard and tailored tools can be included in the engagement; their scope and access are defined in the proposal.