Groupe Squadra
Customer activation & loyalty
Give a group website a shared structure.
Pillar content and structured data to present the group’s expertise and organise its entry points.
The context
Groupe Squadra is a customer activation and loyalty agency offering CRM solutions, data-driven customer programmes and incentive platforms.
The assignment
- Rebuild the new site's SEO architecture and performance
- Start ongoing editorial production around customer activation
The work delivered
- SEO migration without traffic loss
- First batch of pillar content
- Service and Article structured data implemented