M2A

Sports & corporate merchandise

Structure the visibility of a merchandising offer.

Page audit, prioritised corrections and product structured data across sport, entertainment and corporate offers.

Sports and corporate merchandising presentation, M2A’s official video. · Company media source

The context

M2A Group supplies merchandise and branded apparel for sports clubs, corporate brands and the entertainment sector.

The assignment

Restructure the catalogue hierarchy for SEO
Optimise product and category pages
Improve mobile performance

The work delivered

Full on-page audit + prioritised corrections
Product and BreadcrumbList structured data deployed
B2B supporting content plan

Expertise related to this assignment

Observed traffic

276Sessions from search engines · September 2026

GA4, Organic Search, whole property, all search engines. 1–30 September 2026; no attribution to our work.