IÉSEG Conseil
Junior-Entreprise · research & consulting
Clarify a Junior Enterprise’s service pages.
Restructured service pages, structured data and GA4 configuration for IÉSEG Conseil.
The context
IÉSEG Conseil is IÉSEG's Junior-Entreprise, specialising in market research and consulting projects for businesses, with teams in Paris and Lille.
The assignment
- Redesign the institutional website for SEO
- Target commercial searches for market research and consulting
- Improve the quote request journey
The work delivered
- Service pages restructured
- Service and FAQ structured data
- GA4 tracking configuration