Applewood
B2B incentive platform
Make a B2B marketplace easier for Google to understand.
Technical audit, structured data and visibility tracking for a business gifts and products marketplace.
The context
Applewood operates a B2B incentive platform offering multi-brand gift cards and sales incentive programmes, with a catalogue of more than 220 retailers.
The assignment
- Rebuild the site's SEO foundations: architecture, structured data and performance
- Launch ongoing content production around B2B incentive searches
- Develop the brand's presence in AI assistant answers
The work delivered
- Full technical audit and remediation plan
- 12 pillar pages + 28 articles published over 5 months
- Organization, Service and FAQ structured data deployed
- Monthly GSC and AI mention monitoring
Expertise related to this assignment
Observed traffic
27,125Google impressions · June 2026
Google Search Console, web search, applewood.fr. 1–30 June 2026: 653 clicks. Historical export; no attribution to our work.