Applewood
B2B incentive platform
The context
Applewood operates a B2B incentive platform offering multi-brand gift cards and sales incentive programmes, with a catalogue of more than 220 retailers.
The assignment
- Rebuild the site's SEO foundations: architecture, structured data and performance
- Launch ongoing content production around B2B incentive searches
- Develop the brand's presence in AI assistant answers
The work delivered
- Full technical audit and remediation plan
- 12 pillar pages + 28 articles published over 5 months
- Organization, Service and FAQ structured data deployed
- Monthly GSC and AI mention monitoring