# Louis Choquet

Founder, Pharelia

Source: https://pharelia.com/en/authors/louis-choquet

## About Louis

At Pharelia, Louis defines priorities, coordinates the work and tracks its progress with your team.

His articles cover content strategy, technical SEO and visibility in AI answers. They explain methods, sources and limits that help inform your decisions.

## Areas of expertise

- Content strategy
- Technical SEO
- AI visibility and GEO
- Content production and optimization

## Work presented by Pharelia

These published case studies describe Pharelia’s work and its scope.

- [Applewood](https://pharelia.com/en/client-work/applewood) · [Client website](https://applewood.fr/)
- [Campus Consulting](https://pharelia.com/en/client-work/campus-consulting) · [Client website](https://campus-consulting.fr/)
- [GiftCinta](https://pharelia.com/en/client-work/giftcinta) · [Client website](https://giftcinta.com/)
- [Groupe Squadra](https://pharelia.com/en/client-work/groupe-squadra) · [Client website](https://groupsquadra.com/)
- [IÉSEG Conseil](https://pharelia.com/en/client-work/ieseg-conseil) · [Client website](https://iesegconseil.fr/)
- [M2A](https://pharelia.com/en/client-work/m2a) · [Client website](https://www.m-2a.fr/)

## Articles by Louis Choquet

- [XML sitemap: how to create, structure and submit one](https://pharelia.com/en/resources/sitemap-xml) — 2026-08-18
- [SEO rank tracking: a method for managing Google performance in 2026](https://pharelia.com/en/resources/suivi-positions-seo) — 2026-08-17
- [Cloudflare vs CloudFront: which CDN should you choose for your architecture?](https://pharelia.com/en/resources/cloudflare-vs-cloudfront) — 2026-08-16
- [Perplexity SEO: a guide to earning AI citations](https://pharelia.com/en/resources/seo-perplexity) — 2026-08-15
- [Notion SEO: templates and a checklist for indexing your pages](https://pharelia.com/en/resources/notion-seo) — 2026-08-14
- [Breadcrumb schema: a JSON‑LD implementation guide](https://pharelia.com/en/resources/fil-dariane-schema) — 2026-08-13
- [Webflow SEO: a practical guide for marketing managers](https://pharelia.com/en/resources/seo-webflow) — 2026-08-12
- [JavaScript SEO: the technical guide to getting your pages indexed correctly](https://pharelia.com/en/resources/javascript-seo) — 2026-08-11
- [Framer SEO: a technical and editorial guide for 2026](https://pharelia.com/en/resources/framer-seo) — 2026-08-10
- [Appearing in Google's “People Also Ask” results](https://pharelia.com/en/resources/autres-questions-posees) — 2026-08-09
- [Consent Mode v2: technical guide and GDPR compliance](https://pharelia.com/en/resources/consent-mode-v2) — 2026-08-08
- [E-commerce SEO: a 30/90/180-day roadmap](https://pharelia.com/en/resources/seo-e-commerce) — 2026-08-08
- [Best Looker Studio alternatives in 2026: a comparison](https://pharelia.com/en/resources/looker-studio-alternatives) — 2026-08-06
- [Shopify SEO: a 30/90/180-day roadmap](https://pharelia.com/en/resources/seo-shopify) — 2026-08-06
- [Ghost CMS SEO: the complete operational guide](https://pharelia.com/en/resources/ghost-seo) — 2026-08-04
- [Multilingual SEO: the technical guide for professionals](https://pharelia.com/en/resources/seo-multilingue) — 2026-08-03
- [Hotjar or Microsoft Clarity: a guide for small businesses and SMEs](https://pharelia.com/en/resources/hotjar-vs-microsoft-clarity) — 2026-08-02
- [BigCommerce SEO for microbusinesses/SMEs: an operational checklist](https://pharelia.com/en/resources/bigcommerce-seo) — 2026-08-01
- [AI content and Google: penalties or not in 2026?](https://pharelia.com/en/resources/contenu-ia-penalite-google) — 2026-07-31
- [SEO white paper: the practical 2026 guide to taking action](https://pharelia.com/en/resources/livre-blanc-seo) — 2026-07-31
- [User-generated content: a guide for microbusinesses/SMEs](https://pharelia.com/en/resources/user-generated-content) — 2026-07-30
- [Digital marketing for businesses: a guide for small businesses and SMEs](https://pharelia.com/en/resources/marketing-digital-entreprise) — 2026-07-29
- [Google penalty: detect, fix and prevent it](https://pharelia.com/en/resources/penalite-google) — 2026-07-28
- [Best SEO agencies in Lyon: 2026 comparison](https://pharelia.com/en/resources/agence-de-referencement-lyon) — 2026-07-27
- [SEO redirect plan: a guide to preserving your traffic](https://pharelia.com/en/resources/plan-de-redirection) — 2026-07-27
- [Structured data in 2026: what Google really expects](https://pharelia.com/en/resources/donnees-structurees-schema) — 2026-07-25
- [PageSpeed Insights: a practical guide for professionals in 2026](https://pharelia.com/en/resources/pagespeed) — 2026-07-25
- [SEO website redesign: preserve your rankings in 2026](https://pharelia.com/en/resources/refonte-seo) — 2026-07-24
- [SEO internal linking: an expert guide for SMEs in 2026](https://pharelia.com/en/resources/maillage-interne) — 2026-07-23
- [Best SEO agencies in Paris in 2026: our selection](https://pharelia.com/en/resources/agence-seo-paris) — 2026-07-22
- [Best SEO agencies in Lille in 2026: comparison for small businesses and SMEs](https://pharelia.com/en/resources/agence-seo-lille) — 2026-07-21
- [Generative engine optimization: the 2026 guide for microbusinesses/SMEs](https://pharelia.com/en/resources/generative-engine-optimization-le-guide-tpepme-2026) — 2026-07-20
- [Measuring AI visibility in 2026: a practical guide](https://pharelia.com/en/resources/mesurer-visibilite-ia) — 2026-07-19
- [SEO tracking: a practical guide for small businesses and SMEs](https://pharelia.com/en/resources/tracking-seo-le-guide-pratique-pour-tpe-et-pme) — 2026-07-19
- [Local SEO in 2026: a guide for small businesses and SMEs](https://pharelia.com/en/resources/referencement-local-en-2026-guide-pour-tpe-et-pme) — 2026-07-18
- [Real estate digital marketing: the 2026 guide for agents](https://pharelia.com/en/resources/marketing-digital-immobilier-guide-2026-pour-agents) — 2026-07-17
- [Conversion audits: a complete method for SMEs](https://pharelia.com/en/resources/audit-de-conversion-methode-complete-pour-les-pme) — 2026-07-16
- [PrestaShop SEO agency: the guide for microbusinesses and SMEs](https://pharelia.com/en/resources/agence-seo-prestashop-le-guide-pour-tpe-et-pme) — 2026-07-15
- [SEO boost for small businesses and SMEs: the 2026 guide](https://pharelia.com/en/resources/boost-seo-pour-tpe-et-pme-le-guide-2026) — 2026-07-14
- [Semantic content clusters in 2026: building them for SEO and AI](https://pharelia.com/en/resources/cocon-semantique) — 2026-07-14
- [SEO agencies: a practical guide for microbusinesses and SMEs](https://pharelia.com/en/resources/agence-seo-guide-pratique-pour-tpe-et-pme) — 2026-07-13
- [SaaS digital marketing: strategy and growth channels in 2026](https://pharelia.com/en/resources/marketing-digital-saas-strategie-et-leviers-en-2026) — 2026-07-12
- [Digital advertising agencies: a guide for business leaders](https://pharelia.com/en/resources/agence-de-publicite-digitale-guide-pour-dirigeants) — 2026-07-11
- [Advanced Google search: practical 2026 guide](https://pharelia.com/en/resources/recherche-avancee-google-guide-pratique-2026) — 2026-07-10
- [Generating qualified leads: a guide for microbusinesses and SMEs](https://pharelia.com/en/resources/generer-des-leads-qualifies-guide-pour-tpe-et-pme) — 2026-07-09
- [llms.txt in 2026: the file Google ignores](https://pharelia.com/en/resources/llms-txt-2026) — 2026-07-09
- [E-E-A-T beyond YMYL: what really matters in 2026](https://pharelia.com/en/resources/eeat-hors-ymyl) — 2026-07-04
- [GEO vs SEO in 2026: do you really have to choose?](https://pharelia.com/en/resources/geo-vs-seo) — 2026-07-04
- [ChatGPT search visibility in 2026: a practitioner's guide](https://pharelia.com/en/resources/referencement-chatgpt) — 2026-07-04
- [AI Overviews in France: how it works, visibility and measurement in 2026](https://pharelia.com/en/resources/apercu-ia-google-france) — 2026-06-30
- [AEO, SEO, GEO: three disciplines, one goal](https://pharelia.com/en/resources/aeo-vs-seo-vs-geo) — 2026-06-13
- [SEO audit: the checklist we actually use](https://pharelia.com/en/resources/audit-seo-checklist) — 2026-05-14
- [GEO and AEO: getting cited by ChatGPT and Perplexity](https://pharelia.com/en/resources/geo-aeo-essentiel) — 2026-04-22
- [Why a steady publishing schedule beats perfection in SEO](https://pharelia.com/en/resources/moteur-de-contenu-cadence) — 2026-03-30

[LinkedIn](https://www.linkedin.com/in/louischoquet/)

[GitHub](https://github.com/Exhelios8)

[Campus Consulting author profile](https://campus-consulting.fr/blog/author/lchoquet/)

## Find Pharelia

[Pharelia on LinkedIn](https://www.linkedin.com/company/pharelia)

[About Pharelia](https://pharelia.com/en/about)

[Discuss your project](https://pharelia.com/en/contact)