Applewood · B2B incentive platform
Our clients.
Content, SEO and GEO: assignments shaped with each team.
Explore the assignments- GE HealthCare
- IÉSEG Conseil
- Hymalaia
- Cinta
- Studio Géhin
- Applewood
- M2A
- Luckysit
- Squadra Group
- Électricité du Nord
- AODocs
- Gradium
- Campus Consulting
Their projects
6 published assignments
Campus Consulting · Services company · supervised student projects
Organise topics around business needs
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GiftCinta · Local gift marketplace · Lille
Build the site structure for local SEO and gift-related searches
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Groupe Squadra · Customer activation & loyalty
Rebuild the new site's SEO architecture and performance
Explore the assignmentIÉSEG Conseil · Junior-Entreprise · research & consulting
Redesign the institutional website for SEO
Explore the assignmentM2A · Sports & corporate merchandise
Restructure the catalogue hierarchy for SEO
Explore the assignmentExamples of possible work
What about your business?
These fictional examples illustrate possible needs. They do not describe an assignment or a result for any client named on this page.
B2B SaaS
Fictional assignment example
Make a technical offering easier to understand.
A product team knows its solution inside out. Its pages explain the features but say little about the questions buyers ask before choosing.
Work to consider
- Gather questions from sales and product teams.
- Revise offering pages, comparisons and guides using verifiable sources.
- Organise subject-matter review and connect content to the enquiry journey.
Where to startChoose one offering page and the questions it needs to answer.
Group with several entities
Fictional assignment example
Give several teams a shared framework.
Several brands publish on different websites. Sources, guidelines and approvals sit in separate tools; each publication requires the context to be reconstructed.
Work to consider
- Map the content, responsibilities and tools already in use.
- Define a briefing, production, review and publication process suited to the entities.
- Build reporting that separates work, visibility and enquiries for each website.
Where to startIdentify one publication process to organise before extending it.
Expertise & services
Fictional assignment example
Turn professional experience into useful content.
Experts have concrete answers and solid examples. Their time is limited, so the knowledge stays in interviews, proposals and internal documents.
Work to consider
- Select topics that match prospective clients’ questions.
- Prepare interviews, document answers and write in the company’s voice.
- Consolidate subject-matter feedback, publish approved content and keep it up to date.
Where to startChoose one client question and the person who can answer it.