1. Scope
These terms and conditions of sale (“Terms”) govern the services provided by Louis Choquet, operating under the trading name “Pharelia” (the “Service Provider”), to any legal entity or professional (the “Client”) ordering a service. The services include visibility audits, technical and on-page SEO, SEO/GEO/AEO content production, B2B prospecting and RevOps support. Every order entails unconditional acceptance of these Terms, which take precedence over any other terms.
2. Quotations and orders
Each service is covered by a written quotation specifying the scope, deliverables, schedule and price. The quotation is valid for thirty (30) days. An order is formed when the signed quotation is returned or explicit written acceptance is given (including by email). Any change to the scope during the engagement is subject to an amendment.
3. Prices and invoicing
Prices are stated in euros excluding taxes. VAT, where applicable, is added at the prevailing rate. Recurring services are invoiced monthly in arrears. One-off services (audits, sprints) are invoiced when ordered, with a deposit of up to 50 % upon signing and the balance upon delivery, according to the arrangements specified in the quotation.
4. Payment terms
Invoices are payable within thirty (30) days of the invoice date, by bank transfer. Late payment automatically incurs penalties, without prior formal notice, calculated at the statutory interest rate plus ten (10) percentage points, together with a fixed recovery charge of 40 € (Article D. 441-5 of the French Commercial Code). The Service Provider reserves the right to suspend services in the event of non-payment.
5. Duration and termination
Recurring services are agreed for an initial term specified in the quotation and automatically renew for monthly periods unless thirty (30) days' written notice is sent by email to contact@pharelia.com. If either party commits a serious breach of its obligations, the other party may terminate the contract as of right after formal notice has remained without effect for fifteen (15) days. Services performed up to the termination date remain payable.
6. Obligations of the parties
The Service Provider undertakes to perform the services diligently and in accordance with professional standards, under an obligation to use reasonable efforts. It cannot guarantee a specific ranking in Google results or AI answer engines. The Client undertakes to provide all necessary materials (access, content and approvals) within reasonable timeframes and to designate a single point of contact. Any delay by the Client in providing these materials may postpone deliveries by the same amount of time without incurring liability for the Service Provider.
7. Ownership of deliverables
The Client becomes the owner of the deliverables (content, audits, reports and configurations) once payment for the corresponding service has been received in full. The Service Provider retains ownership of its pre-existing methods, tools, templates and know-how, as well as the right to mention the engagement as a business reference, unless the Client requests otherwise in writing.
8. Liability
The Service Provider's liability is limited to direct and foreseeable damage and capped at the amount excluding taxes actually paid by the Client for the service giving rise to the dispute over the preceding twelve (12) months. The Service Provider cannot be held liable for indirect damage (loss of revenue, loss of customers or loss of data) or for the consequences of changes to the algorithm of a search engine or third-party platform.
9. Confidentiality
Each party undertakes to keep confidential the non-public information exchanged during the engagement, throughout its duration and for three (3) years after it ends. This obligation does not apply to information that enters the public domain through no fault of either party.
10. Personal data
The processing of personal data collected through the website or during the engagement is described in the privacy policy. When the Service Provider acts as a processor within the meaning of the GDPR, a specific data processing agreement (DPA) may be signed at the Client's request.
11. Governing law and jurisdiction
These Terms are governed by French law. In the absence of an amicable settlement, any dispute relating to their formation, performance or interpretation falls within the exclusive jurisdiction of the courts within the jurisdiction of the Paris Court of Appeal, including in the event of third-party warranty proceedings or multiple defendants.