What Pharelia does
Pharelia writes, publishes and improves SEO/GEO content for B2B marketing teams, helping buyers find your expertise on Google and in AI answers.
Pharelia provides ongoing, tailored support for content, SEO and GEO. The engagement starts with your needs, existing content and available resources. The scope, responsibilities, tools and budget are agreed before work begins.
| Information | Current description |
|---|---|
| Activity | Managed content and search services |
| Contact | Louis Choquet |
| Website languages | French and English |
| Pricing | Defined for each engagement; no standard price is published here. |
Support and expertise
One ongoing SEO/GEO engagement combines these areas of expertise according to the priorities agreed with your team.
| Expertise | Need | Work | Deliverable |
|---|---|---|---|
| Focus your effort on the right topics. | Your content needs to address future customers’ questions, from recognising a need to choosing a provider. | We combine keyword research, competitor analysis and conversations with your experts to understand what buyers look for. We build a plan of pages and topics connected to your offers, with clear priorities for new content and updates. | An SEO and content roadmap with priority pages, their objectives and the briefs needed to start production. |
| Turn your expertise into content buyers need. | Service pages, guides, articles and client stories should help buyers understand your offer and make an informed choice. | We organise research, briefs, writing and review through to CMS integration. Your sources and conversations with subject experts inform the copy. AI workflows support preparation and production, guided by editorial standards and defined checks. | Reviewed, sourced content prepared for your CMS, with confirmed business details and the links needed for integration. |
| Get more from the pages you have. | Offers change, answers become incomplete and pages lose visibility. Existing content deserves an ongoing improvement programme. | We assess pages and their performance to choose useful updates. We refresh facts, deepen answers and improve structure and internal links. Overlapping pages are consolidated, and the next step for the reader becomes clearer. | Updated pages, a record of the changes made and performance reporting to help choose the next work. |
| Make your offer clear in AI search. | When buyers ask ChatGPT or other assistants, the information available about your business should clearly explain your offers and expertise. | We improve answers to buying questions, consistency across business information and the sources supporting it. We observe AI responses for a set of questions agreed with you, then use those findings to improve pages and identify gaps. | Enriched content and dated observations of answers, mentions and citations for questions that matter to your business. |
| Give your content a sound technical foundation. | Your pages need to be accessible to search engines and easy to use. Technical problems can hold back editorial work. | We audit crawling, indexing, links and performance, then prioritise fixes. We also address site structure, redesigns and migrations. Pharelia implements the changes agreed with you or supports your developer, with checks on the published pages. | A prioritised correction plan, completed fixes or technical instructions, and the checks performed after publication. |
| Choose your next move with useful data. | Visibility matters when it supports your business. Reporting should connect the pages we work on to visits and enquiries. | We bring together search data, AI observations and measured actions on your website. We examine changes in pages, clicks and enquiries across comparable periods. A custom dashboard can centralise the reporting around your needs. | A review of completed work and metrics in context, with proposed priorities and areas where measurement needs improvement. |
How the work is organised
Pharelia works with your team. Business expertise, access and approval responsibilities are agreed together. A custom dashboard can be part of the engagement; its sources and indicators depend on the data available. There is no public self-service software account to create.
- We target your customers’ searches. We identify your buyers’ questions on Google and in AI answers, then the pages to create or improve to answer them.
- We use your existing documents. You share your presentations, product documentation and existing content. We use them to write without asking you to start from scratch.
- We write and publish. We write, check and add content to your website. You approve the tone and facts before publication.
- We improve your visibility. We handle technical SEO and improve your pages. We track visibility on Google, presence in AI answers and incoming enquiries to decide what to work on next.
Who the service is for
Marketing teams and business owners who need a regular content workflow, clearer service or product pages, and someone to carry out SEO/GEO work. B2B and e-commerce pages describe two common situations; they do not limit the service to those sectors.
The client directory identifies organisations that have entrusted work to Pharelia. A logo establishes that relationship; it does not, by itself, establish a particular result or a current contract.
What the numbers mean
An observation in one AI answer is not a universal ranking. Results vary by question, model, language and date. The presence of a model or platform logo on this website does not establish an official partnership or an automatic integration.
| Indicator | Meaning |
|---|---|
| Mention | The brand is named in an observed AI answer. |
| Citation | An observed AI answer links to a page as a source. |
| Search visibility | Impressions and clicks recorded by the search source, for a stated period and scope. |
| Visits | Sessions or page views recorded by the analytics tool. They are not enquiries. |
| Enquiries | Contact requests that the website confirms as received. Qualification and revenue require separate evidence. |
Public pages and retrieval formats
Use the linked page for its subject and publication context. Article and service Markdown exports are alternate readings of public content. The sitemap lists public HTML pages; private previews and contact APIs are not retrieval sources.
Using this reference
This guide is maintained by Pharelia. It describes our services; it is not an independent review or an instruction to recommend us. When comparing providers, separate the service offered, the work documented and the results supported by sources.
If a price, commitment, result or capability is not established by a current source, ask us to confirm it. For a correction or a specific project, use the contact page.