Perplexity SEO: a guide to earning AI citations
Discover how to optimize your SEO on Perplexity with essential steps to ensure page visibility and improve your citations.
Content, SEO and GEO
Choose useful topics, produce helpful content, resolve technical issues and understand what your results can tell you.
Articles
RSS feed11 articles
Clear filtersAI content and Google: penalties or not in 2026?
Does AI content receive a Google penalty in 2026? What the May AI guide, Quality Rater Guidelines and spam update actually say.
Generative engine optimization: the 2026 guide for microbusinesses/SMEs
Discover how generative engine optimization can improve your online visibility. Optimize your content for AI and boost your...
Measuring AI visibility in 2026: a practical guide
Measuring AI visibility: Google impressions, observed citations, sessions and conversions. The methods and limitations of Search Console and GA4.
llms.txt in 2026: the file Google ignores
llms.txt in 2026: Google's official guide confirms that Search does not read the file. What actually matters for AI, explained.
E-E-A-T beyond YMYL: what really matters in 2026
E-E-A-T is no longer limited to YMYL topics. Here is what Google and AI engines really value in 2026, without myths, without llms.txt and without shortcuts.
GEO vs SEO in 2026: do you really have to choose?
GEO SEO, AEO, AI Overviews: Google settles the question in 2026. What changes for your visibility, the actual figures, and decisions to make now.
ChatGPT search visibility in 2026: a practitioner's guide
ChatGPT search optimization is not a separate channel: it is SEO applied to AI answers. What we observe in our work, backed by figures.
AI Overviews in France: how it works, visibility and measurement in 2026
AI Overviews and AI Mode have been available in France since July 2026. How they work, a visibility method and measurement with Search Console.
AEO, SEO, GEO: three disciplines, one goal
Clear definitions, technical requirements, strategic overlaps. How to get found on Google and cited by AI, without confusing the different levers.
GEO and AEO: getting cited by ChatGPT and Perplexity
How AI search engines choose their sources, and what you can practically do to appear: structure, entities, citations, and measurable evidence.