Expertise · GEO
Make your pages easier to find and cite.
AI search engines assemble answers from several sources. We work on the information your company can publish and observe responses within a defined scope.
GEO · observation file
Keep each answer tied to its source.
Dated observations · stated scopeWhy observe
GEO begins on your pages.
We identify questions that call for a factual answer, the pages able to carry it and the sources that support it. Clarity, accessibility and consistency matter alongside wording.
We do not control third-party models. We can improve published information, inspect what appears and choose the next work from dated observations.
01
which customer questions deserve a public answer?A question to document before comparing answers.02
which pages are cited, mentioned or missing?A question to document before comparing answers.03
which important facts remain unclear or scattered?A question to document before comparing answers.04
which observations can be repeated with the same method?A question to document before comparing answers.What the work records
Readable evidence for decisions.
Each output connects observations to their source, scope and the decision they can inform.
01 · Observation log
Mentions, citations and visits remain separate.
Each output connects observations to their source, scope and the decision they can inform.
Engine, query, date, mention, citation and landing page kept separate.
02 · Source-to-page map
Follow the answer back to a page.
03
Editorial recommendations
04
Question set
Defined queries with their intent, context and relevance.
05
A useful answer should lead back to a source.
Expected facts, existing pages, external sources and gaps.
06
Name the sources in view.
Markets and languages
Compare only what the scope can support.
Coverage depends on the queries, engines, countries and dates actually selected.
A repeatable record names the question, engine, country, language and observation date. A change of scope stays visible in the comparison.
Observation surfaces
Choose the engines your customers may use.
The choice follows your customers and the agreed scope. We explicitly name the surfaces actually observed; we do not claim universal coverage.
| Engine | Provider | Surface to observe | Market scope | Observation |
|---|---|---|---|---|
 ChatGPT | OpenAI | Conversational answers | Agreed per assignment | To scope |
 Gemini | Assistant answers | Agreed per assignment | To scope | |
 Google AI | Search answer surfaces | Agreed per assignment | To scope | |
 Claude | Anthropic | Answers with web search | Agreed per assignment | To scope |
 Perplexity | Perplexity | Answers with cited sources | Agreed per assignment | To scope |
 Microsoft Copilot | Microsoft | Assistant and search surfaces | Agreed per assignment | To scope |
 Grok | xAI | Conversational answers | Agreed per assignment | To scope |
 DeepSeek | DeepSeek | Conversational answers | Agreed per assignment | To scope |
 Mistral Le Chat | Mistral AI | Answers with web search | Agreed per assignment | To scope |
Illustrative selection. The engines, countries, languages, questions and dates included in an observation are named in the assignment scope.
Before deciding
Questions worth answering.
How is GEO different from SEO?
SEO remains the foundation for access and discovery. GEO also examines how AI engines synthesise and cite information. Both need useful, accessible pages.
Can you guarantee our website will be cited?
No. We improve the information and pages under your control, then observe responses within a defined scope.
Which engines do you track?
The choice follows your customers and the agreed scope. We explicitly name the surfaces actually observed; we do not claim universal coverage.
How do you measure progress?
By repeating a defined sample and separating mentions, citations, cited pages and attributable visits. Method changes are documented.
How the work moves
A restrained observation loop.
Same question, same context and a dated trace keep comparisons interpretable.
Step 1 · Define + Connect
Which questions and pages belong together?
Useful questions, engines or surfaces and observation period. Information, pages, sources and editorial responsibilities.
Step 2 · Improve
What can be improved in public?
Public content, structure, evidence and factual consistency.
Step 3 · Observe
What changed in the next observation?
Mentions, citations and visits, with the sample limits.
Where we act
Search engines choose their sources.
Your content is where we can act.
Make your answers clearer.
Then observe what changes.
Your AI visibility
Choose the questions that matter.
Share the decisions your customers are trying to make. We will frame useful pages and observations.
Request an audit