Method
Visible work, from the problem to the next decision.
Our method keeps three things clear: what we observe, what we prepare and what you approve. Details change with the engagement; responsibilities should not become vague.
A loop, not a black box.
Four visible stagesfrom the question to the next decision.
We begin with a precise question and the real state of the website. We then choose proportionate work: strategy, a technical correction, a page, content or measurement.
Each delivery produces a new observation. What follows depends on what changed, what remains uncertain and the company’s priorities.
- 101
Frame
Problem, audience, scope, access and expected work outcome.
- 202
Observe
Source, website, rendering, content and available evidence.
- 303
Prepare
Correction or output, with open questions and limits visible.
- 404
Approve and measure
Agreement, authorised implementation, verification and next decision.
Working view
A reviewable working document
The frame keeps the material, open questions and responsibilities together. The illustration below shows the structure; the actual document depends on the engagement.
What we clarify before starting.
Access and responsibilities are part of the work, not a late formality.
- objective and decision expected
- affected pages, markets and languages
- access to the website, CMS and useful evidence
- people who answer, review and authorise publication
Responsibilities remain separate.
We can take on substantial work without claiming to decide your business alone.
- Pharelia prepares and documents the agreed work.
- Your team provides necessary access and subject expertise.
- Publication or production follows established permissions.
- Third-party engines and platforms remain outside our control.
Explicit states of work.
Review artefactsthree views of the same piece of work.
A document can be ready for review without being approved or published.
Observation and source
The point being checked remains attached to the material that supports it.
Prepared work
The output is available for review with unanswered questions still visible.
Approval and check
Business approval and environment verification keep separate states.
Before the work starts
Before the work startspractical questions about access and approval.
The engagement frame names contacts and review owners. Pharelia remains accountable for the work it takes on.
Only access required for the current stage. Its scope and security are checked before use.
It follows agreed access and permissions. Approved content can be handed to your team or published through a controlled flow; technical access alone is not permission.
We identify the gap, separate what remains possible and adapt the decision. Missing evidence is never replaced by an estimate presented as real.
Your context
See how the work can fit your organisation.
Tell us about the website, teams and blockage. We will clarify access, responsibilities and the first decisions.