An SEO audit should help you make decisions, not print an 80-page PDF. We keep our checklist deliberately short: what blocks indexing, what undermines perception, and what prevents content from appearing in AI answers.
Indexing. A clean sitemap, consistent robots rules, explicit canonicals, no redirect chains, resolved 4xx/5xx errors, and normalized parameters. Without these, your content does not exist.
On-page SEO. One H1 per page, unique metadata, a clear heading hierarchy, and internal links prioritized around intent. We avoid dilution through redundancy.
Performance. LCP, INP, and CLS on mobile. Diagnose by template, not by page. Fix once, roll out everywhere.
Structured data. Organization, WebSite, Article, Product, FAQ, Breadcrumb. For SERPs and AI search engines.
GEO/AEO. Self-contained paragraphs, cited sources, and quantitative data. AI systems give weight to factual clarity.
