A scope built around the work you need.
We do not force your website into a preset package. The proposal follows the problem, pages, access, work to produce and the way your team wants to collaborate.
Request a consultationFour ways to frame an engagement.
Four working shapesa starting point for the proposal.
These are working shapes, not packages or price tiers.
Focused decision
Clarify one problem, test an assumption and deliver an actionable plan.
- What frames it
- number and type of pages or templates involved
- Work involved
- Business, audience, website and priority difficulty.
- The proposal states
- Price, duration and terms for the selected scope.
Defined project
Take on a set of pages, a correction or an editorial sequence.
- What frames it
- technical condition, CMS and ability to implement
- Work involved
- Pages, work, dependencies, access and exclusions.
- The proposal states
- Work volume, outputs and review criteria.
Ongoing work
Order, produce, measure and revisit several cycles of work.
- What frames it
- expected research, writing and review volume
- Work involved
- Who prepares, answers, reviews, publishes and measures.
- The proposal states
- Required access and each party’s responsibilities.
Team support
Complement an internal team with an explicit role, outputs and reviews.
- What frames it
- data sources, markets, languages and measurement depth
- Work involved
- Outputs, organisation, schedule and price fitted to the selected frame.
- The proposal states
- Publishing, production release and third-party spending conditions.
What shapes the scope.
Scope matrixconditions to settle, not fixed packages.
Each column describes a form of work. The exact pages, outputs, access, timing and price are agreed in the proposal.
| Dimension to settle | Focused decision | Defined project | Ongoing work | Team support |
|---|---|---|---|---|
| Pages or templates | Selected subject | Named project | Revisited by cycle | Assigned team role |
| Markets and languages | Defined when relevant | Included in scope | Prioritised by cycle | Shared responsibility |
| Research, writing and review | Focused output | Listed deliverables | Ordered work | Assigned outputs |
| Technical or CMS work | When required | Scoped implementation | Agreed per cycle | Responsibility split |
| Business approval | Named owner | Named owner | Named owner | Named owner |
| Publication or production release | Agreed before work | Agreed before work | Agreed before work | Agreed before work |
| Available evidence | Available sources | Project sources | Agreed evidence frame | Shared sources |
| Review frame | Output review | Project checkpoints | Cycle review | Internal workflow |
From first conversation to engagement frame.
How the proposal is formedcontext, scope and responsibilities stay readable.
The first goal is to know what needs pricing, rather than sell an arbitrary quantity.
- 01
Context
Business, audience, website and priority difficulty.
- 02
Scope
Pages, work, dependencies, access and exclusions.
- 03
Responsibilities
Who prepares, answers, reviews, publishes and measures.
- 04
Proposal
Outputs, organisation, schedule and price fitted to the selected frame.
Your scope
Engagement questions, answered.
The proposal is prepared after the work and responsibilities are understood.
Price depends on the actual scope: pages, research, technical work, content, access, review and measurement. We prepare a proposal after framing those elements.
Yes when it produces a useful decision or output on its own. We also state what it will not allow us to conclude.
Yes. The frame identifies responsibilities and prevents overlap across strategy, production, implementation and review.
Duration and terms appear in the proposal fitted to the selected scope.