# Grow your business with SEO and GEO. Pharelia builds and runs your visibility strategy: content, technical SEO, AI search and reporting. We handle the work from research to published pages, alongside your team. [Discuss my project](https://pharelia.com/en/contact) [Explore the work](https://pharelia.com/en/seo-geo-support#expertises) Source: https://pharelia.com/en/seo-geo-support Language: en ## A strategy that turns into published pages. Your buyers compare solutions on Google and ask AI assistants for advice. To help them choose, your website needs to answer their questions, explain your offer and give them a reason to contact you. That takes accurate content, sound technical foundations and ongoing work. Pharelia brings strategy and execution together in one engagement. We study your market, choose the pages to work on, produce content and implement fixes. Your team’s feedback and website data help us decide what to do next. You have a shared direction and a contact who keeps the work moving. The scope fits your objectives, budget and the resources already available in your business. ## Focus your effort on the right topics. Your content needs to address future customers’ questions, from recognising a need to choosing a provider. We combine keyword research, competitor analysis and conversations with your experts to understand what buyers look for. We build a plan of pages and topics connected to your offers, with clear priorities for new content and updates. What you receive : An SEO and content roadmap with priority pages, their objectives and the briefs needed to start production. ## Turn your expertise into content buyers need. Service pages, guides, articles and client stories should help buyers understand your offer and make an informed choice. We organise research, briefs, writing and review through to CMS integration. Your sources and conversations with subject experts inform the copy. AI workflows support preparation and production, guided by editorial standards and defined checks. What you receive : Reviewed, sourced content prepared for your CMS, with confirmed business details and the links needed for integration. ## Get more from the pages you have. Offers change, answers become incomplete and pages lose visibility. Existing content deserves an ongoing improvement programme. We assess pages and their performance to choose useful updates. We refresh facts, deepen answers and improve structure and internal links. Overlapping pages are consolidated, and the next step for the reader becomes clearer. What you receive : Updated pages, a record of the changes made and performance reporting to help choose the next work. ## Make your offer clear in AI search. When buyers ask ChatGPT or other assistants, the information available about your business should clearly explain your offers and expertise. We improve answers to buying questions, consistency across business information and the sources supporting it. We observe AI responses for a set of questions agreed with you, then use those findings to improve pages and identify gaps. What you receive : Enriched content and dated observations of answers, mentions and citations for questions that matter to your business. ## Give your content a sound technical foundation. Your pages need to be accessible to search engines and easy to use. Technical problems can hold back editorial work. We audit crawling, indexing, links and performance, then prioritise fixes. We also address site structure, redesigns and migrations. Pharelia implements the changes agreed with you or supports your developer, with checks on the published pages. What you receive : A prioritised correction plan, completed fixes or technical instructions, and the checks performed after publication. ## Choose your next move with useful data. Visibility matters when it supports your business. Reporting should connect the pages we work on to visits and enquiries. We bring together search data, AI observations and measured actions on your website. We examine changes in pages, clicks and enquiries across comparable periods. A custom dashboard can centralise the reporting around your needs. What you receive : A review of completed work and metrics in context, with proposed priorities and areas where measurement needs improvement. ## Understand your business. Produce. Improve. An ongoing process built with your team around the priorities of your website. ### Understand and prioritise We study your offer, buyers, search demand and existing pages. Conversations with your experts help identify what sets you apart. Together, we choose priorities, agree sources and define the first programme of work. ### Produce and review Pharelia prepares briefs, writes content and makes fixes. The first pieces establish a reference for voice, accuracy and review. We organise your experts’ feedback, then integrate and publish through the access agreed with you. ### Review and develop We check published pages and examine the available data. Content is updated, guidelines improve and new priorities enter the plan. You see what has been completed and what we recommend doing next. ### Your expertise informs the work. We organise what comes next. We work with your marketing lead, subject experts and partners to turn your business knowledge into useful content. - Your marketing lead sets priorities with Pharelia. - Your experts supply sources and confirm business facts. - We prepare copy, collect questions and incorporate feedback. - Your web team or Pharelia publishes according to the roles agreed. ### A scope that fits your organisation. The proposal sets out the work, deliverables, budget and review cadence. - We can manage the full programme or support your team with selected work. - CMS access, approvals and your developer’s role are arranged at the outset. - Languages, custom tools and integrations follow the needs included in the engagement. ### What your team receives. Practical material to create, publish and make decisions. #### A working roadmap Priority pages and topics, their objectives, content briefs and technical fixes, with a clear order for the work. #### Pages ready to publish Reviewed content, sources and CMS integration details, together with the fixes included in the engagement. #### Reporting that informs decisions Completed work, page performance and proposed next steps. A custom dashboard can bring the reporting together. ## The work, in practice. [Explore our client work](https://pharelia.com/en/client-work) Campus Consulting ### Connect content with business needs. Editorial briefs, WordPress revisions and a blog redesign to explain supervised student assignments. [Read the story](https://pharelia.com/en/client-work/campus-consulting) Applewood ### Make a B2B marketplace easier for Google to understand. Technical audit, structured data and visibility tracking for a business gifts and products marketplace. [Read the story](https://pharelia.com/en/client-work/applewood) ## Before we get started. ### What does the engagement include? We combine strategy, production, optimization, GEO, technical SEO and measurement around your needs. The programme can cover your full organic acquisition activity or selected priorities. The proposal specifies pages, languages, deliverables and budget; custom tools or development are included when they serve the work. ### How do we agree cadence and timelines? The initial planning defines the first programme and approval stages. Cadence depends on the pages selected, available sources and technical work. Production timelines are agreed with you; changes in visibility and enquiries are then assessed over time. ### How do you use AI and our tools? We build and operate workflows that support research, preparation and production. Your sources, voice and business checks guide how they work. We agree the tools, information that can be used and access needed before integrating them into the engagement. ### Can we keep our team and existing partners? Yes. Pharelia can lead the programme or support your marketing team, writers or web agency with specific work. We agree who prepares, approves and publishes. Business questions are collected together to make it easier for your experts to contribute. ### How do you measure results? We track the pages we work on, their search performance and enquiries measured on the website. AI responses add dated mentions and citations to that picture. Reporting distinguishes visibility, visits and business actions, then proposes improvements based on the available data. - [About Pharelia](https://pharelia.com/en/about) - [E-commerce](https://pharelia.com/en/solutions/e-commerce) - [Explore client work](https://pharelia.com/en/client-work) - [SEO and GEO for B2B](https://pharelia.com/en/solutions/b2b) ## What role should your website play in winning customers? Let’s discuss your offer, priorities and team. We will define the work to take on and a scope that fits. [Discuss my project](https://pharelia.com/en/contact)